Preference data records judgments by comparing alternatives instead of assigning each alternative an absolute score. For chatbot responses, labelers can choose whether version A is better, version B is better, or both are equal. section 6.2.4
Use pairwise preference labels when absolute ratings create avoidable disagreement:
- They are easier for labelers to collect than single-number scores and can reduce variance between workers. section 6.2.4
- Multiple criteria, such as factual correctness and tone of voice, can make judgments more consistent before comparison. section 6.2.4
- Aggregating several judgments can improve decision accuracy, but correlated errors and dependent labelers weaken the simple majority-vote assumption. section 6.2.4
Figure 6.2 Various approaches to data labeling
Compare alternative labeling designs, including absolute ratings, criteria-based labels, and pairwise comparisons. section 6.2.4

