Percentage change measures relative movement between an initial and later value. For product sales, it exposes shifts that absolute volume differences can hide, especially across products with very different sales levels. section 4.4.3
A practical analysis workflow is:
- Add minimum-volume thresholds when small baselines create misleadingly large percentages. section 4.4.3
Why the denominator matters
Increasing sales from one item to five produces a 500% change, while increasing sales from 500 to 1,000 produces a smaller percentage change but represents many more additional sales. Treat the percentage alongside baseline volume. section 4.4.3


