Product development is a growth strategy that builds new products or services for an existing market. It targets people already interested in, or likely to purchase, the company’s product category, often using offerings related to those already available. section 3.2.1
Product development creates architectural and organizational questions:
- Identify shared capabilities, such as business rules, calculations, data, identity, or domain-specific services, where duplicating work would be expensive. section 3.2.1
- Test the level of reuse carefully: extracting a capability from a single-product system can be difficult, while an overly generic domain model or interface can become a bottleneck. section 3.2.1
- Plan for product integration and balance investment between new products and existing systems, since customers may expect synergies across products from one company. section 3.2.1
- Use modernization to remove scaling constraints and improve innovation speed in strategic domains, rather than treating architecture as separate from growth ambitions. section 3.1.2
Console gaming
A console video gaming company can target the existing market of console players with new games or related services. That market can be segmented by factors such as preferred game types, while shared identity, data, or domain capabilities may support multiple products. section 3.2.1
Growth strategy should guide modernization priorities. Mapping the business ecosystem can reveal opportunities and threats early, while a portfolio approach balances near-term value with longer-term architectural problems. section 3.4
