A product development plan turns market choices, product scope, competitive positioning, and technology plans into a 36-month roadmap for building the business. section 17.2.4
A complete plan expands the product roadmap alongside:
- Target market segments and the whole-product definition. section 17.2.4
- Competitive positioning and the technology plan. section 17.2.4
- Channels, partners, business model, revenues, and high-level financials. section 17.2.4
The practical distinction
The formal plan describes the three-year direction, while a separate first-year action list captures what the plan requires the business to do immediately. section 17.2.4
Figure 17.1 Pictorial representation of the 10 steps in the creation of a business strategy/plan. (Step 11 is not part of the plan; it is the actions the plan dictates for the first year of operations.) Note that the order in which the steps are taken during plan development is not the same as the order in which they are presented in a document. The numbering shown here is in the order in which the steps are taken in the plan development process.
Use the planning diagram to distinguish the order used to develop the plan from the order used to present it. section 17.2.4
