Adapt your language to the reader’s knowledge, context, expectations, and communicative needs. Adjust formality, tone, explanation level, technical terms, cultural references, inside jokes, comparisons, and analogies. section 5.5.1
Review each draft with the intended reader in mind:
- Use “I” or “we” for yourself and “you” for the reader; avoid impersonal labels such as “people” or “users” when direct address is clearer. section 5.5.1
- Match the language to the audience: community users may need friendly, transparent, technical prose, while investors may need crafted, value-oriented, aspirational language. section 5.5.1
- Invite readers to analyze evidence or consider their choices when a faux dialogue helps them enter the problem. section 5.5.1
