Target audience
A target audience is the intended person or group of recipients for a product, service, system, or communication, often identified by shared characteristics, needs, or interests.
Writing for Developers: Blogs that get read
A group of people who consume or engage with a creator's content, especially the intended readership of a particular article.
- How it is used
- Guides technical writers to choose readers, shape article promises, calibrate explanations, and revise for reader experience.
- How deep it goes
- Defines audience through identity, knowledge, motivation, and desired change, then extends into revision, tone, terminology, and content structure.
- Examples
- Uses database migration, Zig learners, bug hunters, lessons-learned readers, trend readers, benchmark readers, and conference attendees as audience cases.
- What you can do after
- Apply it via audience profiling and reader-focused revision to make technical articles clearer, more relevant, and easier to trust.
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Data Storytelling with Altair and AI
An audience is the person or group intended to read, interpret, or receive a data story or presentation.
- How it is used
- Guides data stories, charts, and contextual text toward the people expected to interpret and act on them.
- How deep it goes
- Defines audience and develops practical selection, chart-tailoring, contextualization, and prompt-design steps rather than formal audience-research methods.
- Examples
- Uses pet-event participation, Italian homelessness, salmon aquaculture, a technical seminar, and audience-tailored titles to demonstrate adaptation.
- What you can do after
- Apply it by selecting relevant evidence, tailoring charts and context, and iterating ChatGPT prompts for defined recipients.
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ASP.NET Core in Action, 3e
An audience is the intended recipient identified by a token's audience claim.
- How it is used
- Uses the audience claim to restrict bearer tokens to their intended API or application endpoints.
- How deep it goes
- Defines audience claims and demonstrates valid-audience configuration, but does not detail the internal validation algorithm.
- Examples
- Uses launchSettings.json application URLs, ValidAudiences configuration, and aud claims generated by the user-jwts tool.
- What you can do after
- Configure it via user-jwts and bearer authentication settings for development API requests.
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The Art of AI Product Development
User segmentation is the process of dividing users into groups based on shared characteristics, behavior, or needs.
- How it is used
- Supports personalization, marketing, feature development, and scalable experience design by grouping users with similar behavior.
- How deep it goes
- Explains discovery, feature aggregation, anomaly inspection, and later classification, while stopping short of algorithmic implementation details.
- Examples
- Uses purchase, visit, recommendation, checkout, and profile behaviors alongside champions, conservatives, indecisives, and anomalous bots.
- What you can do after
- Apply clustering and classification to create scalable audience groups and tailor experiences to their observed behavior.
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WordPress Power Toolkit: Harness AI to build next-level websites
A website audience is the intended or actual group of people who view and interact with a site.
- How it is used
- Guides website purpose, content, design, feature selection, promotion, and monetization planning.
- How deep it goes
- Develops audience definition through planning questions, concrete targeting, analytics measures, and demographic refinement.
- Examples
- Uses bass fishermen, visitor demographics, interests, traffic sources, popular posts, bounce rates, and e-commerce paths as examples.
- What you can do after
- Apply it via planning questions and analytics to create relevant content, adjust design, and improve promotion for actual visitors.
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First-Party Data Activation
A group of customers defined by shared attributes, behaviors, or business value.
- How it is used
- Turns first-party customer data into audiences for personalized campaigns, retargeting, and ongoing marketing optimization.
- How deep it goes
- Explains segment definition, channel activation, and measurement-led refinement without detailing technical implementation.
- Examples
- Uses lapsed email engagers, purchase-and-browsing-based retail audiences, and loyal in-store customers who rarely buy online.
- What you can do after
- Apply segments through activation platforms across email and paid media, then refine them using campaign and experiment results.
Read how First-Party Data Activation explains target audience →
Related concepts
- clusteringproduced by · Clustering is the technique of grouping data items according to similarity or shared characteristics.
- technical articleused by · A written article that explains or discusses a technical subject.
- value propositionused by · A value proposition is a statement of the benefits and distinctive value an offering provides to its intended users or customers.
These guides are generated from the text of Manning books by Manning's knowledge graph and link to the sections they draw on. The full books are available on liveBook and at manning.com.