A report is a structured communication artifact that presents analyzed information and findings for stakeholder interpretation and decision-making. In business intelligence, reports share insights about operational performance, inefficiencies, revenue opportunities, and stakeholder questions. section 2.1.4 section 1.1.1
A useful report connects analytical evidence to its audience by including:
- A concise summary of findings and the methods used. section 2.1.4
- Interpretations of statistical significance rather than unexplained test coefficients alone. section 2.1.4
- Clear visuals that help compare measures and communicate patterns. section 2.1.4
Search functionality results report
A report compares 90 days before and after a search-functionality change: daily chat support requests decreased significantly (p<.01), Help Center visits did not change significantly (p=.42), and customer satisfaction increased by 5%. section 2.1.4

