A business goal is an organizational result a conversational system is meant to support. It gives teams a reason to measure performance and prioritize improvements in terms stakeholders value. section 1.3.3
A goal is not fixed: as business conditions and user needs change, teams may need to revise both the chatbot strategy and its success metrics. section 3.3.1
When the goal changes
PharmaBot began by answering questions and reducing call-center demand, so accuracy mattered. As vaccine distribution became the priority, users needed to schedule appointments; the bot shifted toward process flows and metrics suited to that goal. section 3.3.1
Connect technical fixes to outcomes. Improving claim-status recognition can reduce user frustration and incorrect routing; explain the expected effect on containment, satisfaction, or cost rather than relying on classifier scores alone. section 1.3.3


