A structured conversation guides a listening-tour interview with prepared questions. It helps keep the discussion useful when a fully open-ended exchange might drift toward immediate frustrations. Structure can be light: begin with a few questions, then follow promising answers into a less scripted discussion. section 4.3.3
Tailor questions to each stakeholder when their concerns differ. Use the same questions across interviews when responses need to be compared, such as opinions about an off-the-shelf tool. Avoid opening with canned questions that make the exchange feel forced. section 4.3.3
Questions that open up goals and obstacles
Ask what a good year would look like, how the person would recognize it, and what risks could prevent their objectives. Roadmap priorities and the speed of innovation offer other starting points. section 4.3.3
