Welch's t-test compares the means of two groups when their variances may differ. It frames the observed gap as either noise under a null hypothesis or statistically significant evidence against it. section 12.2.4
Use it in an A/B experiment by:
- Defining the null hypothesis as no difference between group means and the alternative as a non-noise difference. section 12.2.4
- Interpreting the p-value against a significance level, commonly α = 0.05, to standardize the decision. section 12.2.4
- Reporting confidence intervals, graphical metric trends, group sizes, absolute totals, methodology, and next steps. section 12.4.1
Retail model experiment
A retail experiment splits representative stores into groups A and B through distribution centers, using one check as the atomic observation. Welch's t-test compares the groups over one month, with a 5% significance level and 10% type II error target; results include revenue, profit, checks, and model metrics. section 12.4.1
