To my father, who inspired me to write a book; and to my son, who may one day write one of his own.
Copyright
Brief Table of Contents
Table of Contents
Foreword
Preface
Acknowledgments
About this Book
Author Online
About the Author
Chapter 1. The secret to a successful website
Chapter 2. Stress-free planning
Chapter 3. The perfect team
Chapter 4. Differences over design
Chapter 5. Creating killer content
Chapter 6. User-centric design
Chapter 7. Ensuring access for all
Chapter 8. Taking control
Chapter 9. Decoding technobabble
Chapter 10. Driving traffic
Chapter 11. Engaging your visitors
Chapter 12. Planning for the future
Index
Discover your missing manual
Battling information overload
Seeing the bigger picture
Having a “need to know” mentality
Principle 1. Balance conflicting priorities
Making your site easy to use
Providing access for all
Producing aesthetic appeal
Facilitating development
Creating killer content
Focusing on objectives
Principle 2. Define your role
Having a vision