Business intelligence turns business data into an overview that helps management understand operations and make decisions. Fragmented systems can prevent that overview even when the data exists. section 3.5
The Bike Shop
The Bike Shop’s SaaS and on-premise systems cannot provide management with a single view of the business. During pre-sales, the team clarifies the underlying priorities: reduce spending, retain customers, and manage demand. Those priorities also suggest possible data-driven work on churn risk and interventions, but they do not yet define a business intelligence application. section 3.5
