liveBook · Manning

Customer churn

As explained in Automating API Delivery

Churn is the percentage of users who stop using an API during a defined period.

Customer churn is the percentage of users who stop using an API during a defined period. It is the opposite of retention and indicates declining product stickiness. section 11.1.3

Measure churn alongside related API retention signals:

  • Track recurring API call volume daily, weekly, or monthly to identify usage trends. section 11.1.3
  • Group users into cohorts by the date of their first request, then monitor repeat requests over seven- or 30-day windows. section 11.1.3
  • Compare users who continue making requests with those who stop to evaluate API loyalty and product stickiness. section 11.1.3

How Automating API Delivery covers it

How deep it goes
Defines churn and relates it to retention, recurring usage, and cohort tracking without specifying a calculation procedure.
Examples
Uses seven-day and 30-day repeat-request windows and cohorts organized by users’ first API requests.
How it connects
Connects churn with retention metrics, recurring usage, user retention, and cohorts.

Also explained in

Compare how 4 books explain customer churn →

Related concepts

This explainer was generated by Manning's knowledge graph from the text of Automating API Delivery. The section links point to the parts of the book it draws on.