Customer churn

Q: How deeply does Delivering Machine Learning Projects: From design to deployment cover customer churn?

Describes identifying at-risk customers and suggesting interventions, but gives no churn formula, model design, or evaluation procedure.

As explained in Delivering Machine Learning Projects: From design to deployment

Customer churn is the ending or loss of a customer's relationship with a business.

Customer churn is the loss of a customer relationship. For a business trying to retain customers, identifying people at high risk of churning can help target interventions before they leave. section 3.5

Bike retailer pre-sales opportunity

A bike retailer wants to retain customers and increase their spending rather than invest in acquiring new ones. A proposed application would use customer data to identify churn risk and suggest interventions. Before committing to delivery, record insufficient customer behavior history as a project risk: past data cleansing may have left too little history. section 3.5

How Delivering Machine Learning Projects: From design to deployment covers it

Cover of Delivering Machine Learning Projects: From design to deployment

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Also explained in

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First-Party Data ActivationThe percentage of customers who discontinue engagement or purchasing during a specified period.
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Automating API DeliveryChurn is the percentage of users who stop using an API during a defined period.
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Causal AIChurn rate is the rate at which customers or subscribers discontinue a service during a specified period.

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Related concepts

customer satisfactionmeasures · Customer satisfaction is a measure of how favorably customers or users evaluate a product, service, interaction, or outcome in relation to their needs and expectations.
language modeladdressed by · A language model is a computational model that represents patterns in linguistic tokens to estimate sequence probabilities and predict or generate language from context.
onboardingproduced by · Onboarding is the process of helping a newcomer become familiar with and able to participate in a product, team, organization, or system.
metrickind of · A metric is a quantitative measure used to characterize or assess a property, condition, behavior, performance, or outcome.

This explainer was generated by Manning's knowledge graph from the text of Delivering Machine Learning Projects: From design to deployment. The section links point to the parts of the book it draws on.