Customer support gives people accessible help before, during, or after interacting with a business. On a website, make assistance easy to find and offer several ways to ask questions. section 10.8
Build a practical support setup with:
- Readily available contact details so customers can reach the business directly. section 10.8
- Frequently asked questions that answer common customer concerns without requiring individual assistance. section 10.8
- Live chat or, when appropriate, an AI chatbot for immediate help. section 10.8
- Reliable technical support from a hosting provider when website managers encounter difficulties. section 2.2.3
A support-ready online store
An online store places contact details and FAQs where customers can find them, then adds live chat or an AI chatbot when possible. This combination helps customers make decisions, resolve questions, and return for future purchases. section 10.8
