A search engine can optimize clicks and purchases yet still show repetitive results. Diversity measures how many different image categories appear on the results page. section 5.3.2
Use diversity as a practical baseline when evaluating search results:
- Count the different image categories represented on the SERP. section 5.3.2
- Measure it offline without additional data or recurring collection costs. section 5.3.2
- Treat the category count as a starting point rather than a complete definition; validate richer notions of variety with UX stakeholders. section 5.3.2
Stock-image search
A PhotoStock results page containing images from eight distinct categories receives a diversity score of eight under the baseline metric, regardless of clicks or purchases. section 5.3.2






