An entity profile is a structured, evolving record of information and behavioral history for one entity. Smart agents aggregate relevant data over time to form profiles for cardholders, stores, and merchants. section 4.1.2
Fraud prevention
A cardholder profile continuously learns from transactions, establishes a baseline of spending behavior, and helps detect deviations from that individual’s normal pattern. Personalization allows decisions tailored to the cardholder rather than generic rules. section 4.1.2
Common profiling approaches include:
- Real-time profiling, which updates transaction counters continuously across selected time frames. section 4.1.2
- Long-term profiling, which aggregates activity over extended periods to establish behavioral baselines. section 4.1.2
- Recursive profiling, which tracks activity across a rolling time frame. section 4.1.2
- Geo-location profiling, which incorporates location-related data. section 4.1.2
