Five Whys is a way to go deeper when a listening session stays at a high level. Start with a specific concern and ask “why” repeatedly. Each answer gives you a more focused question; the aim is to uncover underlying conditions and trends relevant to modernization, not to force an instant conclusion. section 4.3.3
Why does onboarding take so long?
An agent-onboarding concern leads to three difficult internal tools. Further questions reveal that developers built their interfaces because the company does not consider internal tools important enough for UX specialists. The conversation has moved from a symptom to an organizational practice worth examining. section 4.3.3
Tell the interviewee before you start using the technique. Repeatedly asking “why” without warning can sound impolite; use the questions to guide a collaborative conversation. section 4.3.3



