Focus group
A focus group is a moderated research discussion in which a small group shares experiences and perspectives about a specific topic, product, or experience.
Design for Developers
A focus group is a moderated discussion in which multiple users or participants provide qualitative information about a topic, product, or experience.
- How it is used
- Uses moderated group discussion to uncover user perceptions, likes, dislikes, and expectations during research.
- How deep it goes
- Defines group size and qualitative purpose, then gives recruitment, timing, and moderation guidance without detailing analysis methods.
- Examples
- Illustrates pre-design questioning through competitors or a generalized product without competitor names.
- What you can do after
- Apply it to recruit an informed mixed group and probe discussion for actionable product insight.
Lead Developer Career Guide
A research discussion in which a small group of participants shares experiences and perspectives about a specific topic.
- How it is used
- Gathers perspectives from multiple end users at once and facilitates discussion about a specific topic.
- How deep it goes
- Defines the format and purpose, but does not detail recruitment, moderation, analysis, or facilitation steps.
- Examples
- Uses internal client teams and external customers as participant contexts, and pairs focus groups with surveys.
- What you can do after
- Apply it through a survey-and-focus-group approach to gather end-user insights.
Related concepts
- qualitative researchkind of · Qualitative research is systematic inquiry into experiences, meanings, behaviors, or perspectives using non-numerical evidence.
- researchuses · Research is the systematic investigation of a subject through gathering and evaluating information or evidence to develop understanding or answer questions.
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