A focus group brings together a small group of end users to discuss experiences and perspectives about a specific topic. It gathers multiple viewpoints at once and uses group discussion to surface insights. section 8.1.3
Choose a focus group when you need to:
- Gather insights from several end users at once. section 8.1.3
- Facilitate discussion about a shared topic, rather than observe individual interaction with a prototype. section 8.1.3
- Combine group discussion with surveys that surface pain points and enable anonymous critiques. section 8.1.3
Workplace use
A practical combination is a survey followed by a focus group with internal client users or external customers, helping reveal differences between requested features and user needs. section 8.1.3
