Free-form text is an open-ended response supplied in the respondent’s own words. It can reveal valuable qualitative data, but usually requires more effort to analyze than fixed-choice responses. section 6.2.2
Use free-form text with attention to response design:
- Treat the textbox size as part of the measure: its dimensions can influence how much respondents write. section 6.2.2
- Choose it for open-ended questions when respondents’ own wording is more useful than predefined categories. section 6.2.2
- Compare it with single-response, multiple-response, ranking, and other response formats before deploying a self-report measure. section 6.2.2
Figure 6.6 Varying methods of presenting the same response format
Compare different presentations of response formats when designing a survey question. section 6.2.2
