A growing market increases in size, demand, or economic activity over time. For startups, the strongest opportunity is often a rapidly growing or changing market that creates openings a large company cannot exploit as easily. section 15.2
A growing market may be:
- A market being disrupted, where new behavior creates space for a startup. section 15.2
- An immature market, or one that does not yet exist; creating one from scratch is possible but exceedingly rare. section 15.2
Airbnb
Airbnb disrupted bed-and-breakfast rentals by matching available rooms with travelers through a browser-based SaaS application, creating a large market around a service owners would pay for. section 15.2
