A good market is a customer market with strong growth or opportunity characteristics that can support a successful product. Growth matters most: startups benefit from rapidly expanding, changing, disrupted, or newly emerging markets. section 15.2
Look for markets with:
- Rapid growth that creates room for a startup to expand. section 15.2
- Change or disruption that a startup can exploit more easily than a large company. section 15.2
- Customers willing to pay for a product that delivers clear value. section 15.2
Airbnb
Airbnb found a good market by matching available bed-and-breakfast rooms with prospective renters. Its browser-based SaaS product helped owners list properties, reach customers, and process transactions, disrupting how rooms were rented. section 15.2
