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Guest blogging

As explained in Writing for Developers: Blogs that get read

A guest blog is a blog article contributed by an author to another publication or blog.

Guest blogging means publishing your blog post on someone else’s site. Use it to reach a relevant community, especially when your article discusses that publication’s product, project, technology, conference, or event. section 15.5

Think quality, not quantity. A guest post may attract fewer views than a trending post on Hacker News, but readers on a highly relevant blog are more likely to care about the topic. section 15.5.1

Before pitching a guest post, check:

  • Whether the site’s audience matches your target readers. section 15.5 section 15.5.3
  • How the site alerts its community about new posts and whether readers engage through social media. section 15.5.3
  • Whether the editor will share audience metrics and whether the site looks clean and credible. section 15.5.3
  • Whether code-heavy material will display clearly on the site. section 15.5.3

A natural guest-post pitch

A variation of the fake Zig blog post would fit naturally on the FakeDB blog because the article connects directly to that project. For a conference blog, share a related article or excerpt without revealing the core of the upcoming talk. section 15.5 section 15.5.1

Treat the arrangement as a potential win-win: you gain exposure among interested readers, while the editor gains a fresh perspective. Project teams or foundations may also welcome guest posts that bring attention to their technology and community. section 15.5 section 9.1.3

How Writing for Developers: Blogs that get read covers it

How deep it goes
Defines the tactic, identifies suitable venues, and supplies practical evaluation questions without detailing a pitching workflow.
Examples
Uses a Zig article on the FakeDB blog and related conference material that avoids spoiling the main talk.
What it assumes
Assumes an existing blog post, a defined target audience, and goals for promoting the article.
What you can do after
Evaluate guest-post opportunities by audience relevance, promotion, engagement, metrics, presentation quality, and overlap with a planned talk.
How it connects
Connects guest blogging with target audiences, community engagement, conferences, social media, metrics, and article promotion.

Related concepts

This explainer was generated by Manning's knowledge graph from the text of Writing for Developers: Blogs that get read. The section links point to the parts of the book it draws on.