A high-mood emotion is associated with positive valence, happiness, joy, and optimism. It can produce smiles, laughter, and a general sense of well-being. Mood differs from energy: excitement combines high mood with high energy, while contentment represents positive mood with lower energy. section 8.1
Using mood in a data story
Use high-mood emotions to support an optimistic message and invite audience engagement. Pair the intended emotional effect with appropriate visual choices rather than treating emotion as decoration alone; high-energy emotions can capture attention, while lower-energy states can encourage reflection. section 8.1
Figure 8.1 Macro categories for emotion classification
Compare high- and low-mood emotions with high- and low-energy states in the mood-energy classification. section 8.1
