Inertia is a climatic pattern in which past success encourages complacency and risk aversion. Healthy revenue can create false security while markets, technologies, and competitors continue to change. section 5.4.3 section 5.6
On a Wardley Map, inertia is especially important around profitable product-stage components that may be becoming commodities. Highlighting the component makes unacknowledged attachment visible and opens a strategic conversation. section 5.4.3
Use deliberately provocative questions to test whether current success is obscuring change:
- How much does this component contribute to organizational success? section 5.4.3
- What happens if disruption makes the component irrelevant? section 5.4.3
- Is the component becoming widespread, and should investment move toward something more differentiating? section 5.4.3
Kodak and internal legacy
Kodak illustrates how market leadership and healthy metrics can create a false sense of security. Internally, legacy systems and inefficient ways of working can persist because complacency prevents modernization. section 5.4.3
Use the visual model to locate a component evolving from product to commodity while the organization remains unwilling or unable to recognize the shift. section 5.4.3
