Interviewing end users helps uncover their needs and preferences so software design and feature priorities reflect how people will use the product. section 8.1.3
Choose a format to suit the information you want to gather:
- Structured interviews use predetermined questions to gather specific information or compare responses. section 8.1.3
- Semi-structured interviews follow a general structure while leaving room for open-ended responses and unexpected insights. section 8.1.3
- Unstructured interviews allow free-flowing conversation to explore a topic and uncover unexpected insights. section 8.1.3
- Focus groups bring a small group of end users together to discuss experiences and perspectives on a topic. section 8.1.3






