Opportunity tree

As explained in The Art of AI Product Development

An opportunity tree is a framework that organizes potential AI opportunities by the types of benefits they could provide.

An opportunity tree organizes potential AI opportunities by the benefits they could provide, helping teams begin with customer value rather than technology. section 2.1.1

Map opportunities across six benefit types:

• Automation and productivity section 2.1.1
• Improvement and augmentation section 2.1.1
• Personalization section 2.1.1
• Inspiration and innovation section 2.1.1
• Convenience section 2.1.1
• Emotional benefits section 2.1.1

Music streaming app

A music streaming team can map opportunities such as better audio quality and more personalized recommendations, then size and compare them before choosing what to tackle first. section 2.1.1

Figure 2.3 AI opportunity tree for a music streaming app

Use the opportunity tree to browse the six benefit categories and their music-streaming examples. section 2.1.1

How The Art of AI Product Development covers it

How deep it goes

Defines the framework and illustrates its categories, then defers detailed opportunity sizing and comparison.

Examples

Uses a music streaming app, personalized recommendations, better audio quality, customer service, fraud detection, and invoice processing.

What it assumes

Assumes awareness of customer needs, pains, and desires while beginning opportunity discovery from AI benefit types.

What you can do after

Apply a benefit-oriented lens to map AI opportunities and prepare them for later sizing and comparison.

How it connects

Connects customer needs, AI systems, automation, personalization, productivity, convenience, and user experience.

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Related concepts

• AI agentuses · An AI agent is a computational system that uses artificial intelligence to interpret information, select actions, and pursue goals through interaction with an environment.
• automation and productivityhas part · Automation and productivity is a benefit category in which AI performs or accelerates work to reduce effort, time, or operating cost.

This explainer was generated by Manning's knowledge graph from the text of The Art of AI Product Development. The section links point to the parts of the book it draws on.