Mean absolute percentage error (MAPE) averages absolute forecast errors as percentages of their corresponding actual values. It looks intuitive for communicating forecast accuracy, but it becomes undefined whenever a future actual value is zero. section 5.3.1
Use MAPE cautiously when evaluating forecasts:
- Reject it for count-data forecasting when zero-demand periods are possible, including supply-chain and inventory settings. section 5.3.1
- Compare it with MAE, wMAPE, sMAPE, MSE, and relative-error measures rather than treating percentage error as universally appropriate. section 5.3.1
- Remember that sMAPE avoids undefined values when only one side is zero, but assigns a contribution of 2 whenever the actual is zero. section 5.3.1


