Objectives and key results (OKRs) pair a qualitative objective with measurable key results. They turn broad priorities into visible goals and specific evidence of progress. section 10.1.2
Use OKRs to make priorities concrete and shared:
- State the objective in clear, outcome-focused language. section 10.1.2
- Attach measurable results that show whether the objective is being achieved. section 10.1.2
- Align team goals with company vision, stakeholders, leadership, and broader organizational objectives. section 2.5.2 section 10.1.2
- Use the results to prioritize work and direct project execution toward tangible outcomes. section 10.1.2
E-commerce user experience
Objective: enhance user experience. Key results: raise customer satisfaction from 80% to 90% by quarter’s end, reduce page-load time from five seconds to three, and increase daily mobile-app users by 20%. section 10.1.2
