A persona is a representative characterization of a participant in a domain. Mapping personas surfaces their purpose, jobs to be done, responsibilities, and relationships before exploring the broader experience. section 7.2.3
Use personas to:
- Warm up a group before EventStorming and build confidence through early domain conversations. section 7.2.3
- List people, describe their responsibilities, and reveal terminology and demand-side or supply-side groupings. section 7.2.3
- Represent participants with small yellow stickies, while keeping notation sparse enough to preserve engagement and clarity. section 7.1.1
- Tell specific stories for different personas instead of hiding meaningful variation inside an overly abstract model. section 7.4.1
Real-estate domain mapping
A workshop maps the people in a real-estate domain and describes their roles and responsibilities. The group distinguishes demand-side and supply-side participants and notices that one person may be both buyer and seller. section 7.2.3
Use the role-and-persona map as a visual starting point for domain conversations and EventStorming preparation. section 7.2.3
