Want a business to remove the personal information it holds about you? California’s Consumer Privacy Act (CCPA) includes a right to request deletion of consumer personal information held by covered businesses. section 4.7.3
That information can reach beyond your name or email address. The CCPA’s broad definition includes data that can reasonably be linked to you or your household, such as browsing history, geolocation data, and biometric information. The right to deletion sits alongside rights to access information and opt out of its sale. section 4.7.3
The CCPA resembles provisions of the GDPR, but there is no equivalent federal US privacy law identified here. Knowing about the deletion right gives you a starting point for asking a covered business what it holds and requesting removal; the rules and exceptions for handling a request are not detailed here. section 4.7.3
