How deeply does Investing for Programmers cover serviceable available market?

Defines SAM by contrasting it with TAM and SOM, but stops short of prescribing a calculation or validation method.

Serviceable available market

As explained in Investing for Programmers

Serviceable obtainable market is the portion of a reachable market that a business is likely to capture.

Serviceable available market (SAM) estimates the audience a product could realistically reach. It narrows the total addressable market (TAM) to a product’s reachable opportunity. section 12.1.2

Use the market-size terms together:

TAM describes the global potential market. section 12.1.2
SAM describes the portion the product could reach. section 12.1.2
SOM describes the portion the business is likely to own. section 12.1.2

Evaluating a startup pitch

A pitch that reports TAM, SAM, and SOM gives investors a market-sizing framework. Treat each figure cautiously: founders’ estimates may be speculative and lack supporting evidence. section 12.1.2

How Investing for Programmers covers it

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Also explained in

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Tech Startup ToolkitA serviceable addressable market is the total revenue opportunity from customers in selected markets who could realistically buy a company's product.

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Related concepts

startup pitchused by · A startup pitch is a concise, persuasive presentation of a young company’s product, market, business model, and growth prospects to potential investors or customers.
total addressable marketpart of · Total addressable market is the maximum potential demand or revenue for a product or service within a defined market.

This explainer was generated by Manning's knowledge graph from the text of Investing for Programmers. The section links point to the parts of the book it draws on.