The SMART framework turns broad project, product, or career goals into clear targets. Use it flexibly rather than as a rigid checklist, adapting each goal to the individual’s path, resources, and timeframe. section 3.1.1
Shape a goal by checking five criteria:
- Specific: state what must be done, who will do it, which steps are involved, and what support is available. section 3.1.1
- Measurable: define a quantity or observable result, such as reducing trouble tickets by 20%. section 3.1.1
- Achievable: test whether the goal fits the available time and resources. section 3.1.1
- Relevant: clarify why the goal matters and why the team and company are investing resources in it. section 3.1.1
- Time-bound: attach a timeframe to the goal. section 3.1.1
A practical conversation
During a one-on-one meeting, a manager can discuss a career goal by clarifying the desired outcome, measuring progress, checking available support and time, and connecting the goal to the employee’s path. section 3.1.1

