A pirate metric is an individual category in a Pirate Canvas. Teams use each category to turn a business pain point into a measurable goal and an action plan. section 4.4.4
A practical flow for working with a pirate metric is:
- Identify the pain point associated with the category. section 4.4.4
- Convert it into a tangible, measurable goal by asking what improvement would demonstrate success. section 4.4.4
- Identify the relevant actors, impacts, and high-value deliverables, which become epics in the Epic Landscape. section 4.4.4
Acquisition example
A team notices little interest from business customers. It defines success as increasing site visits from business travelers by 300%, then identifies actions and deliverables that could encourage business-trip bookings. section 4.4.4
Figure 4.18 A completed Pirate Canvas shows an Epic Landscape, high-level deliverables in the context of the bottlenecks they aim to eliminate.
Use the completed Pirate Canvas to connect metric bottlenecks with the high-level deliverables intended to remove them. section 4.4.4
