Social media data is a form of nonfinancial data collected from user-generated content and interactions. Real-time posts can become inputs to trading algorithms because public statements may influence share prices. section 11.1
Use it with attention to relevance and limitations:
- Treat social media signals as more relevant to consumer-oriented companies than to business-to-business companies. section 11.1
- Compare social media evidence with financial data rather than assuming it replaces balance-sheet information. section 11.1
Figure 11.1 Three types of data flow can lead to insights, and nonfinancial data, being the newest of them, is especially interesting.
Use the data-flow figure to place social media data within the broader movement toward nonfinancial inputs and market insight. section 11.1
