Nonfinancial data is quantifiable information outside financial accounts. In investment research, it offers a newer source of potentially underexplored signals for trading decisions. section 11.1 section 1.3.1
Treat it as another data stream: collect and aggregate observations, incorporate them into models, and assess whether they add useful information beyond established financial analysis. section 11.1 section 1.3.1
Figure 11.1 Three types of data flow can lead to insights, and nonfinancial data, being the newest of them, is especially interesting.
The figure maps three data flows and highlights nonfinancial data as the newest potential source of trading insights. section 11.1
