liveBook · Manning

Startup

A startup is a newly established company developing a product or service while pursuing growth under substantial uncertainty.

How 2 Manning books explain it

Tech Startup Toolkit

A startup is a newly established company developing and commercializing a product or service, typically under conditions of substantial uncertainty.

How it is used
Frames entrepreneurship as turning a perceived problem, niche, or technical advantage into a company that sells a product or service.
How deep it goes
Explains early startup formation through idea checks, team building, apprenticeship, incubation, customer validation, and financing readiness without detailed financial mechanics.
Examples
Uses compact supercomputers, MasPar, and a cybersecurity spin-out incubated at Draper to illustrate startup opportunities and preparation.
What you can do after
Evaluate/understand a startup idea by checking uniqueness, assembling experienced help, and gathering customer and market evidence.

Read how Tech Startup Toolkit explains startup →

Investing for Programmers

A young company pursuing growth, typically with an unproven business model or product.

How it is used
Frames startup investing as private-equity analysis combining ownership, growth potential, risk, and scenario-based evaluation.
How deep it goes
Defines funding stages and outlines scoring inputs, valuation, dilution, exits, and market risks without guaranteeing predictive accuracy.
Examples
Uses pre-seed through Series C stages, MVP development, founder scoring, accelerator history, advisors, investors, and dilution.
What you can do after
Evaluate startup opportunities by combining stage, business model, founders, market evidence, financing effects, and downside risks.

Read how Investing for Programmers explains startup →

Related concepts

These guides are generated from the text of Manning books by Manning's knowledge graph and link to the sections they draw on. The full books are available on liveBook and at manning.com.