Traction
Traction is evidence that a product or business is gaining customer adoption and market momentum.
Tech Startup Toolkit
Market traction is evidence that customers or prospective customers want a product or service, such as purchases, pilots, subscribers, or positive adoption trends.
- How it is used
- Validates demand in investor pitches and signals readiness to approach institutional investors.
- How deep it goes
- Defines traction and details several early demand signals, without prescribing measurement formulas or thresholds.
- Examples
- Uses customer meetings, followers, subscribers, pilots, demos, reactions, and unpaid customers as evidence examples.
- What you can do after
- Evaluate/understand whether customer-interest evidence can validate an idea for an investor pitch.
Investing for Programmers
Traction is evidence that a startup's product or business is gaining customer adoption and market momentum.
- How it is used
- Uses customer evidence to decide whether a seed-stage startup merits investment and accelerated growth.
- How deep it goes
- Defines traction through customers, attention, and scalability signals but does not specify quantitative thresholds or measurement formulas.
- Examples
- Uses paying customers, first customers, customer acquisition, and replicated MVP operations as evidence.
- What you can do after
- Evaluate whether startup evidence supports investment and whether the business can grow beyond its initial operations.
Related concepts
- startup pitchused by · A startup pitch is a concise, persuasive presentation of a young company’s product, market, business model, and growth prospects to potential investors or customers.
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