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Trend

As explained in The Well-Grounded Data Analyst

A trend is a general direction of change or recurring development in observations over time or across conditions.

A trend is a general direction of change or recurring development in observations over time. In time-series work, identifying it helps distinguish growth from seasonal behavior and informs whether forecasting is worthwhile. section 8.1.2 section 9.4

Investigate a trend through a practical sequence:

  • Check the series’ time coverage, granularity, consistency, gaps, missing values, and outliers before interpreting movement. section 8.1.2 section 9.3.1
  • Visualize measurements, inspect distributions and individual observations, then look for temporal patterns across locations or periods. section 9.3.1
  • Decompose the series to examine trend and seasonality separately, and consider whether past values support forecasting. section 9.3.1 section 9.4

Cycling infrastructure

For cycling data, investigate where traffic is growing, which locations have strong morning activity, and whether available history supports forecasting future cycling trends. Treat the resulting conclusions as one possible analytical path, not an automatic answer. section 8.4 section 9.3.1

How The Well-Grounded Data Analyst covers it

How deep it goes
Decomposes time series to separate trend from seasonality and stops short of prescribing a specific forecasting model.
Examples
Uses cycling behavior, traffic by location and time, growth areas, and future cycling trends as analytical examples.
What it assumes
Teaches trend investigation alongside basic time-series checks rather than assuming clean, regular data.
What you can do after
Diagnose trends by checking data quality, choosing granularity, visualizing measurements, decomposing series, and evaluating forecasts.
How it connects
Connects trend with time series, seasonality, granularity, gaps, autocorrelation, stationarity, outliers, and forecasting.

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This explainer was generated by Manning's knowledge graph from the text of The Well-Grounded Data Analyst. The section links point to the parts of the book it draws on.