User engagement measures how audiences interact with published content: liking, sharing, replying, clicking, reading, or commenting. Treat it as broader than blog traffic alone. section 15.8.4 section 15.9
Separate the signals before deciding what success means:
- Engagements include likes, shares, replies, and clicks; algorithms may reward broad interaction even when users never read the linked article. section 15.8.4
- Clicks more directly indicate that users opened the associated blog post, making them useful for comparing different promotional angles. section 15.8.4
- Interpret results alongside timing, competing events, reshares, impressions, traffic sources, comments, follower growth, and backlinks. section 15.8.4 section 15.9
Compare promotional angles
Share one article with an image of its text and another with a flame graph, then compare clicks. A difference may reflect timing or who reshared the post, not just the creative angle. section 15.8.4
