User engagement measures the extent and quality of interaction with a website. Analysts can operationalize it through page views, session duration, clicks, or the percentage of users active each week. section 7.2.3 section 7.3.3
Build an engagement metric around a specific organizational question rather than treating the label as self-defining:
- Compare definitions based on page views, session duration, click events, social interaction, or weekly active users. section 7.2.3
- Validate the metric with baselines, seasonal and longitudinal trends, relationships with other measures, and potential counter metrics. section 7.3.3
- Document an achievable improvement, timeline, organizational relevance, stakeholder goal, and possible effects of focusing attention on the metric. section 7.2.3
E-commerce engagement dashboard
Analyze weekly website engagement alongside session duration, bounce rate, average page views, purchases, sales, subscribers, and social-media measures. Present two to four clearly labeled charts with filters, instructions, and a logical stakeholder workflow, then publish the dashboard for peer feedback. section 12.3.3
