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Business model canvas

The Business Model Canvas is a visual strategic-management framework for describing and analyzing the key elements of a business model.

How 2 Manning books explain it

Collaborative Software Design: How to facilitate domain modeling decisions

A visual strategic management template for describing and analyzing a business model.

How it is used
Aligns cross-functional teams around business strategy before they make software and prioritization decisions.
How deep it goes
Explains the four canvas areas and central value proposition, without detailing a formal facilitation sequence.
Examples
Uses a mobile ticket-purchase campaign and separate CEO and development-team sessions as collaborative examples.
What you can do after
Evaluate/understand a company’s offerings, customers, infrastructure, and finances to inform subsequent decisions.

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Architecture Modernization: Socio-technical alignment of software, strategy, and structure

The Business Model Canvas is a visual strategic-management technique for describing and analyzing the key elements of a business model.

How it is used
Captures stakeholder perspectives during listening tours and supports business-model comparison, alignment, and future-state exploration.
How deep it goes
Explains visual mapping across stakeholder and business-area perspectives without detailing the canvas’s individual elements.
Examples
Uses stakeholder comparisons, current and future-state canvases, and data-enabled recommendations as mapping applications.
What you can do after
Apply it to compare perspectives, identify misalignment, and focus discovery on concrete business deliverables.

Read how Architecture Modernization: Socio-technical alignment of software, strategy, and structure explains business model canvas →

Related concepts

These guides are generated from the text of Manning books by Manning's knowledge graph and link to the sections they draw on. The full books are available on liveBook and at manning.com.