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Business model

A business model is the structure by which an organization creates, delivers, and captures value through its activities.

How 3 Manning books explain it

Investing for Programmers

A business model is the structure through which a company creates, delivers, and captures economic value, including how it can expand operations.

How it is used
Uses business models to classify companies, interpret financial results, evaluate investments, and narrow machine-learning research questions.
How deep it goes
Defines revenue generation and economic success, then evaluates industry effects, scalability, defensibility, capital needs, and risks.
Examples
Uses Walmart, Apple, Netflix, Spotify, GICS sectors, startups, MVPs, and social-media network effects as concrete comparisons.
What you can do after
Evaluate/understand companies by linking revenue logic and operating requirements to metrics, competitive risks, scalability, and investment decisions.

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Collaborative Software Design: How to facilitate domain modeling decisions

A business model is a representation of how an organization creates, delivers, and captures value through its business activities.

How it is used
Aligns software teams with company strategy so they can make decisions, prioritize work, and generate ideas that support organizational success.
How deep it goes
Maps offerings, customers, infrastructure, and finances through the Business Model Canvas, emphasizing value propositions and stopping short of implementation design.
Examples
Uses BigScreen’s mobile ticketing campaign, monolithic ticketing system, completed canvas, domain language, and sticky-note color legend.
What you can do after
Apply it via the Business Model Canvas to build shared business understanding before making software decisions.

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Tech Startup Toolkit

A business model describes how an organization creates value and captures value through its revenue-generating activities, including how a venture capitalist operates and allocates resources.

How it is used
Guides founders in choosing how the company sells, delivers, and gets paid while aligning fundraising with investor incentives.
How deep it goes
Defines revenue, payment, and delivery choices, then stops short of detailing specific model types or financial mechanics.
Examples
Uses software-as-a-service versus hardware, mismatched investment amounts, and elevator-pitch revenue streams as practical examples.
What you can do after
Evaluate and choose a business model before fully staffing, developing the product, or acquiring customers.

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Related concepts

These guides are generated from the text of Manning books by Manning's knowledge graph and link to the sections they draw on. The full books are available on liveBook and at manning.com.