Data mining uses AI to examine very large datasets and uncover patterns, relationships, anomalies, processes, trends, and predictive signals that people would not notice by inspecting the data themselves. It can also improve its analysis over time. In search engine optimization, this helps explain how search systems assess websites and evolve their ranking algorithms. section 11.2.4 section 12.1.1
Amazon recommendations
Amazon can compare a customer’s purchase history with the behavior of many similar customers. If people who bought the same television later bought an antenna, the system may recommend that antenna through features such as Frequently Bought Together, Top Deals, or Categories to Explore. section 12.1.1
The scale changes what analysis can reveal: instead of following one visible trail through a dataset, AI can examine many trails at once and identify connections hidden across the whole collection. The resulting insights can inform website improvements and help owners stay aware of changing search algorithms. section 11.2.4 section 12.1.1
