Funnel
A funnel is a staged representation of a user or customer journey in which progressively fewer participants reach each successive step toward a desired outcome.
Tech Startup Toolkit
A sales funnel is a staged representation of the process by which prospects progress toward becoming customers.
- How it is used
- Structures startup sales work around moving prospects through measurable stages toward purchase.
- How deep it goes
- Explains funnel stages, prospect dropouts, cross-functional movement, CRM tracking, and related sales metrics.
- Examples
- Uses advertising, webinars, direct mail, conference presentations, Salesforce, CRM records, and a typical funnel diagram.
- What you can do after
- Apply it via CRM software to track prospects, coordinate sales activity, and monitor movement toward closed deals.
WordPress Power Toolkit: Harness AI to build next-level websites
A purchase funnel is a marketing model describing how potential customers progress from initial awareness through consideration to conversion.
- How it is used
- Guides website visitors toward a CTA while revealing where the journey loses people.
- How deep it goes
- Defines three stages and connects them to online behavior data, stopping short of a detailed measurement procedure.
- Examples
- Uses a vacuum-sales dialogue, website exit points, and tracked ads, scrolling, downloads, and forms.
- What you can do after
- Diagnose website drop-off by examining analytics and modify the funnel to improve CTA performance.
Read how WordPress Power Toolkit: Harness AI to build next-level websites explains funnel →
Related concepts
- conversionhas part · Conversion is the proportion of eligible users, entities, or opportunities that complete a specified desired action or transition.
- acquisitionhas part · Customer acquisition is the process of attracting and converting prospective customers or users into customers or users of a product or service.
- salespersonused by · A salesperson is a person whose work involves selling products or services to customers and generating sales revenue.
- customer relationship managementuses · Customer relationship management is the practice and supporting software for managing an organization’s information, interactions, and relationships with current and prospective customers.
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