A heat map turns website analytics into a color-coded visual overlay. Hotter colors such as red and orange mark areas with more clicks or attention, while cooler colors such as blue and green mark less engagement. This makes it easier to see which page elements attract visitors, which are ignored, and where people may struggle. section 12.4.3
Common map views answer different questions about how visitors use a page:
- Heatmap reports show where users click. section 12.4.3
- Scroll maps show how far users move down the page. section 12.4.3
- Viewing maps indicate areas that visitors always, sometimes, or never see. section 8.5
Checking a call-to-action
A Crazy Egg map might show whether visitors click a Buy Now button or leave it in a low-engagement area. Comparing the map with recordings and engagement analysis can reveal friction or content that needs improvement. section 12.4.3
