Impact mapping is a visual model for aligning user stories with business goals. It keeps delivery connected to the problem being solved rather than allowing features to become an irrelevant backlog. section 12.2.1
Build the map by answering four connected questions:
- Why? Define the goal or milestone. section 12.2.1
- Who? Identify the actors affected by or contributing to the goal. section 12.2.1
- How? Describe the impacts or behavior changes expected from those actors. section 12.2.1
- What? Identify the deliverables that could create those impacts. section 12.2.1
Create the map with relevant stakeholders to establish shared understanding, expose assumptions and cognitive bias, prioritize work, and discuss delivery options. Link each proposed feature back to the initial goal so the group can explain both priorities and exclusions. section 12.2.1 section 12.7
Use the example Impact Map as a visual reference for connecting goals, actors, impacts, and deliverables. section 12.2.1


