Landing page
A landing page is a focused web page serving as an entry point for visitors from a particular source or purpose, often presenting information or prompting an action.
Web Design Playground, Second Edition
A landing page is a web page designed for visitors arriving through a specific campaign link and intended to explain an offering and prompt a particular user action.
- How it is used
- Builds a marketing page that explains a product or service and prompts visitors to buy, subscribe, download, or sign up.
- How deep it goes
- Guides a complete HTML and CSS build through header, content bands, pricing, social links, and footer, while deferring true page layouts.
- Examples
- Demonstrates a fictitious book offer with a hero, testimonials, pricing versions, social icons, and footer links.
- What you can do after
- Build it from scratch as a basic product or service landing page using HTML, CSS, images, descriptive copy, and call-to-action buttons.
Read how Web Design Playground, Second Edition explains landing page →
Web Design Playground
A standalone web page designed to present a focused message and encourage a specific visitor action, often in a marketing context.
- How it is used
- Uses a campaign entry page to explain a product or service and prompt buying, subscribing, or signing up.
- How deep it goes
- Builds a complete basic page through planning, HTML and CSS sections, banded-content div structure, and testimonials; defers true page layouts.
- Examples
- Uses a fictitious book-for-sale page, a pencil-and-paper layout sketch, product reviews, an illustration, and a social-media-links band.
- What you can do after
- Build it from scratch as a basic product or service landing page using text, images, call-to-action buttons, HTML, and CSS.
Related concepts
- HTMLkind of · HTML (HyperText Markup Language) is the standard markup language for structuring content and elements in web documents.
- call-to-actionuses · A call to action is a statement or interface element that explicitly prompts an audience or user to perform a desired action.
- CSSuses · CSS, or Cascading Style Sheets, is a stylesheet language for specifying the presentation and layout of structured documents and user interfaces.
- font familyuses · A font family is a named collection of related fonts or typefaces sharing a visual design while differing in styles, weights, or other attributes.
- banded contenthas part · Banded content is a web-page layout pattern that arranges text and images in horizontal strips spanning the full width of the browser window.
- server-side renderinguses · A web-rendering technique in which a server generates a user interface’s markup or other rendered representation before delivering it to a client.
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