A phased delivery strategy replaces an all-or-nothing proposal with successive commitments, relevant choices, and visible wins. It gives decision-makers room to provide input while limiting early exposure. section 2.1.4
Use the approach when a proposal requires executive commitment:
- Offer several outcomes rather than a simple yes-or-no decision. section 2.1.4
- Make each choice relevant to the immediate organizational situation. section 2.1.4
- Sequence the work so the organization can benefit from intermediate wins before committing too much. section 2.1.4
A proposal to a CEO
Instead of asking a CEO to approve one irreversible plan, present relevant stages and demonstrate benefits along the way. The CEO can influence the direction while the organization learns the proposal’s full scope. section 2.1.4


